5 Reasons to Exhibit in a Virtual Event
Associations are taking their live conferences to the virtual world. Exhibiting in a virtual event can help your company stay connected to associations and their members—a.k.a. your customers.
Here are 5 reasons your company should consider exhibiting in a virtual event:
1. Lower Costs & Savings
Exhibiting virtually can prove to be a smart and cost-effective investment. Connect with your target audience while saving 25-50% on exhibit fees, as well as booth design, shipping, drayage, travel, accommodations and more.
2. Increased Brand Exposure
Virtual exhibit halls are commonly made available for up to 30 days after the event, maximizing your company’s visibility amongst attendees and fostering additional opportunities for business transactions.
3. Networking & Matchmaking
AI or data-driven matchmaking algorithms on popular event platforms can easily connect you with attendees based on product categories, services, industry and more, encouraging 1-1 meetings and generating business.
4. Detailed Analytics & Reporting
Get in-depth booth performance reports, including total visitors & duration, content download counts, demographics and more, to help you strategize and measure ROI.
5. Health & Safety
Virtual trade shows allow you to stay connected with the industry, associations and their members from the safety and security of your home or office.
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Need help taking your live expo into the virtual world? Download our free guide to developing a strong exhibit & sponsorship program for your virtual event!
